Business-to-business (B2B) ecommerce is booming, and the latest data are backing this up.
For example, Facts & Factors revealed that the market value for the B2B ecommerce sector could reach over $15 trillion by 2026.
Now is the best time to learn how to gain momentum, stay ahead, or maintain your market position. One way to do this is by partnering with a B2B search engine optimization (SEO) agency. A good team will be your ultimate partner in meeting your online marketing goals.
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B2B SEO Services Agencies Offer
B2B SEO agencies offer several services, often as packages, ranging from technical SEO to content marketing, link building, and site architecture.
However, they usually focus on two critical services: customization and tracking of results.
SEO Agencies Tailor Services to Your Digital Marketing Needs
The right B2B SEO agencies strive to help you stand out from the competition and in the search engine results pages (SERPs). That’s why they don’t implement a one-size-fits-all approach to your campaigns.
They tailor their marketing services according to your needs and budget instead.
SEO agencies follow different processes to help them understand their clients. Often, they begin with assessing your business.
- How are you doing online?
- What are your strengths and weaknesses?
- What are the industry opportunities you can maximize?
- How is your competition doing?
- What strategies are working well for them?
The agencies will then create an SEO plan based on the assessment results. It may include identifying the right marketing mix or strengthening technical SEO.
Marina Turea with Digital Authority Partners also suggests that SEO teams are experts in corporate branding. Because they deeply understand the sales process and customer behavior, they can design combined strategies that ensure the right market finds the site.
Working with a B2B SEO agency is an investment, but it can pay off handsomely. The team can create consistent, effective brand messaging that helps you close more sales.
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Provide Measurable and Tangible Results
The best thing about working with a B2B SEO agency is that you can see results. These are not vanity metrics but impactful, tangible ones.
These outsourced SEO agencies invest heavily in analytics and tracking tools like Google Analytics. These platforms provide metrics to gauge website performance.
They also usually offer competitor analyses, SEO audits, and A/B testing. These services help ensure you’re on the right track and not wasting time or resources on activities that don’t work.
Some provide detailed monthly or quarterly reports. The data will show you the progress of the SEO campaigns and their impact on your business goals. You can then use these insights to make better-informed decisions. This ability is crucial, especially for cash-strapped businesses.
4 Benefits of B2B SEO Agencies
Doing SEO yourself is possible, but hiring an agency is more effective. Here’s why:
1. B2B SEO Is Different from B2C SEO
B2B and B2C SEO tactics may look the same at first glance. However, they do not share similar objectives and implementation. They vary in intent and buyer’s journey.
B2B markets seem more complex because they usually have many decision-makers. A company has a manager, CEO, and a complete marketing department. And because these B2B companies have many players, the buyer’s journey is often longer.
Customers’ intent in a B2C market is more straightforward since they only have to consider themselves. They also usually know what they want and like to get the products and services fast.
These differences affect SEO strategies. For example, a B2B business may target industry-specific keywords that can attract only C-level managers.
The readability of the website’s content may be higher than grade 8. Meanwhile, link-building techniques may include generating backlinks using high-quality visual assets like graphs and charts.
2. SEO Agencies Can Be Cost-Effective
Many business owners mistakenly believe that online marketing is cheap and free. When you look at the nitty-gritty or the fine print, everything comes with a price.
SEO costs money. One industry data says clients may have to spend around $500 a month to be happy with results. That’s at least $6,000 a year—a big deal for startups.
The amount can also go up as your business grows. After all, your target market widens, and competition gets fiercer. You may need to be more aggressive with your campaigns.
Hiring a B2B SEO agency may sound counterproductive. But it can save you money in the long run if you choose the best one.
The best SEO firm has:
- SEO specialists and industry experts who know your niche and audience intimately
- Comprehensive SEO plans can customize easily according to your marketing goals
- Account managers who can work around your budget
Simply put, this team will save you from making expensive digital marketing mistakes. Even better, they can quickly give you the results you’re looking for with the right tactics.
3. You Can Focus on Other Critical (Money-Making) Activities
Business owners are some of the most overworked, burned-out people for a reason. A lot spend their time doing routine tasks.
One 2020 survey said over 35% of entrepreneurs spent five or more hours a week fixing payment issues alone. The rest of the time, they may be busy with product development, customer service, and other non-revenue-generating activities.
Here is where a B2B SEO agency can be a godsend. You can hand over the reins of your SEO campaigns and focus on more pressing issues. These concerns include expanding your product line, developing new marketing strategies, or improving customer service.
You can even have time to rest. It helps prevent burnout and ensures that you’re still productive when you’re working.
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4. You Can Enjoy Seamless Scalability
The pandemic has forced many businesses to change gears quickly. Some lay off workers, while others needed more personnel to meet the increased demand.
Your SEO needs should adjust depending on your business situation. You must scale up or down your efforts to match these changes.
Luckily, most B2B SEO agencies are prepared for this scenario. They have the resources and flexibility to adjust your campaigns as needed. These agencies can also help you prepare for future trends. They can offer industry insights and recommendations to stay ahead.
Final Words
You can always bootstrap by using free SEO techniques and tools. You can also learn through YouTube and then experiment.
But these DIY strategies are risky. Plus, given the tight B2B market competition, you don’t have much room for second-guessing.
The right B2B SEO agencies make the best partner for business growth. They can design services for your marketing needs while working around your budget.
They can also offer you comprehensive digital marketing services. This way, you can focus on your business goals. As results-oriented marketers, they use the latest analytics and tracking tools to give you tangible results.
Bottom line
They are what you need to ride the impending massive success of B2B eCommerce.
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